Adding some personal flair

 

Don't misunderstand me, I have no issue with advertising House of Speed on the back of my car. I'm really pleased with all the interactions I've had with the whole team and highly recommend them. What I didn't like was the yellow lettering on my very yellow car. The branding is on the licence plate holder anyway.

So I replaced the garage sticker with a more personal one. The source of the design is a graffiti written with a white paint marker on a shop entrance made of belgian blue stone, of which I took a picture on Nov 1st 2010.

The meaning can be translated as FUCK GREY ! - The hell with grey as a color, as a symbol of everything boring, and bad weather as well for good measure. The irony is that my greying hair and my firstname lead to people ask me if it's my new nickname. A bit like Gandalf the Grey.

The design was vectorized and cut by my friend Laurent, owner of La Buche Design. We opted for silver as an extra ironic touch, and to match the SEVEN 170 S lettering of the right wheel arch.  We finally decided upon the addition of a black contour for enhanced readability as well as matching the 170 S lettering. This is actually an extra base layer beneath the silver text.

I won't bore you with the details on how to apply a vinyl decal. Some soapy water was involved.
Retaining the OFFICIAL DEALER lettering below it adds a touch of not taking anything too seriously.

The result is stealthy enough that few people actually notice it.